Modi VS I.N.D.I.A: 2024 elections preparations

In India, preparations for the 2024 general elections are in full swing as all national parties gear up for the upcoming polls. Opposition parties have devised a strategy to challenge the ruling government, while the Bharatiya Janata Party (BJP) has unveiled its plan for nationwide campaigns to secure more parliamentary seats in the upcoming elections, slated for next year.

Several political parties have formed a coalition against the BJP and named it Indian National Developmental Inclusive Alliance (I.N.D.I.A) , and their shared demands for a caste census and the removal of the reservation cap could serve as a unifying factor. Some leaders view these demands as the “Brahmastra” or ultimate weapon to counter the BJP and its growing favorism in the country. At a conference convened by the DMK, Tejashwi Yadav, the leader of the RJD and Bihar Deputy Chief Minister, emphasized that the best way to combat the BJP’s “polarization” politics is through a focus on social justice-based politics.

While the opposition parties have voiced a collective voice about issues like inflation and rising unemployment, they have lacked a cohesive stance on specific matters such as the Adani controversy. However, the caste-based census and the removal of the reservation cap have given them a common cause.

In the meantime, Uddhav Thackeray, the president of Shiv Sena (UBT), has also called for opposition unity to defeat Prime Minister Narendra Modi’s government. Despite opposing the Congress on many occasions, Thackeray ended up joining the I.N.D.I.A, the alliance that is being driven by the Congress. 

The push for “Opposition Unity” extends to Congress Chief Mallikarjun Kharge, who has reached out to Delhi Chief Minister Arvind Kejriwal, emphasizing the importance of opposition parties uniting against the BJP in the lead-up to the 2024 general elections. Kharge worked on bringing like-minded parties together on a common platform to confront the BJP and hosted a meeting of senior leaders from various parties to formulate a shared agenda. 

On the other hand, the BJP is actively conducting extensive surveys to develop its strategy for the upcoming general elections. Multiple surveys are already underway, with BJP National President JP Nadda overseeing the compilation of results to determine the strategy by May. This initiative was inspired by Prime Minister Narendra Modi and involved around 40,000 booth workers covering 100,000 booths across all 543 parliamentary constituencies, surveying 10 million respondents.

The BJP is also intensifying efforts to engage with the Muslim community and plans to adopt an aggressive approach to attract Minority voters. The BJP Minority Morcha launched a special outreach program called ‘Modi Mitra’ from April 20 onwards, continuing until February 2024. They have identified 65 Lok Sabha seats with a significant Muslim population exceeding 30% and will conduct various programs in these constituencies, including door-to-door campaigns, social media outreach, seminars, and advertising campaigns, highlighting the Modi government’s initiatives for the Muslim community. Additionally, the BJP plans to organize over 45 rallies featuring Prime Minister Narendra Modi in these constituencies, with three national general secretaries overseeing the preparations for these events: Sunil Bansal, Vinod Tawde, and Tarun Chugh.


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